AI x creativity: innovative customer experiences that drive performance

In collaboration with

Join us for this in-person event on Tuesday 17 September, (11.00am – 1.00pm) to explore the creative application of AI and large language models (LLMs) across consumer experiences.

We’ll deep dive into how publishers are using AI, LLMs, and machine learning (ML) to enhance their audiences’ experiences – and ultimately, drive engagement and growth.

If you are a strategic or product leader, designer, engineer, marketeer, or publisher who wants to be inspired, this is the session for you.

What to expect

Connection and collaboration inspire transformation and drive positive change. That’s why we are bringing together a showcase of four demos across various member organisations.

Speakers and more information will be announced soon, but you can expect…

How LLMs are being used to drive visual search experiences and drive subscriptions
How AI is being used for service journalism and neuro-diverse experiences
The creative application of AI to explore archives

Agenda

Vogue, Condé Nast

The Vogue team will showcase how AI and LLMs are being used to drive visual search experiences in the Vogue Runway App.

Tonka Morris, Product Manager
Passionate about merging fashion and technology, Tonka is currently driving strategy and development for Vogue products – working on exciting projects across both web and mobile apps.

Previously, she spent over five years at NET-A-PORTER where she led the development of mobile apps for the brand, plus MR PORTER, and THE OUTNET.

Dan Haller, Principal Engineer

Dan Haller is a Principal Engineer at Condé Nast working on the technology behind consumer experiences that serve half a billion users per month.

He is currently responsible for the architecture of new engagement capabilities that scale to Condé Nast’s 65+ global O&O websites.

Immediate

Immediate will be showcasing:

Stateless Search on the History Extra site Quick answers – a new AI-powered way to interact with content
How Immediate uses GPT Builder to innovate
Neurodiversity friendly content – how to use AI to reformat content for inclusivity

Roxanne Fisher, Director of Digital Content Strategy

Roxanne works with talented content teams, on some of the UK’s largest websites, to optimise content creation and workflow.

She has worked in editorial and marketing at Pernod Ricard; digital editorial (audio and music) at the BBC; and was digital editor at Good Food, before joining an innovation team where she developed a more holistic digital skillset across content, product, and data.

Katja Eggert, Head of Strategic Development

Katja is currently the Head of Strategic Development at Immediate. Her responsibilities include steering new business initiatives and incorporating advanced technologies such as Generative AI into the company’s strategy.

A graduate of Imperial College Business School with a Master’s in Strategic Marketing, she transitioned into her current role from a strategy programme at Hubert Burda Media.

BBC Verify and BBC Monitoring

A specialist unit within BBC News that tracks the world’s media.

Olga Robinson, Assistant Editor

Over the past few years Olga has reported on disinformation around the coronavirus pandemic, vaccines, and major conflicts, including in Ukraine and Gaza. A native Russian speaker, Olga has also investigated the use of AI in recent influence operations linked to Russia.

Artist Anshul Roy: Rage Against the Archive

To offer a new perspective, we’ll hear from an artist working with archives who explores the potential challenges and bias in his latest work.

Archives are an essential part of any publisher’s history and many seek to explore opportunities to showcase them online. but Anshul’s project raises ethical questions about how as a conscientious society we should consume certain images online.

Anshul Roy, Artist

Anshul Roy is a visual artist with a Master’s in Art Photography.

His current artistic practice is inspired by Postcolonial discourses – exploring identity, historical memory, cultural representation, and visual ethics.

He is particularly interested in probing how British colonisers employed photography in India for ‘othering’ and visual propaganda, and how these ethnographic photos exist in our contemporary institutional archives.

Roy has exhibited globally – he won the Best in Show award in 2024 and was also an Artist-in-Residence at the Digital Good Network, where he explored how digital identities evolve over time.

Miso.ai

Miso.ai is a media lab building new search, personalisation, and advertising systems in partnership with over 150 websites around the world.

Lucky Gunasekara, co-founder and CEO

As a former interaction designer, Lucky spent his career managing Search and NLP R&D as part of a DARPA funded lab, before joining his co-founder and CTO, Andy Hsieh, at the small data lab at CornellTech. There the two worked on new techniques in applying foundation models to privacy-first personalisation, contextual advertising, and immersive search, before launching Miso.ai with the help of Bloomberg Beta.

What are PPA Demo Days?

PPA Demo Days is an immersive event series – where we invite members who are digital specialists across audience, product, design, creative, data, and technology – as well as partners to showcase innovative products and technologies.

This series focuses on live demos – taking you from the idea, how it was made, learnings, and its overall impact on audiences and commercial partners.

Each event will focus on a specific digital experience and/or technology that is driving the transformation in our industry today.

Demo Days are an intimate event for PPA members to meet, share learnings, gather insights, be inspired, and have real conversations with other members on the impact digital transformation is having on business.