The deal will see Workbooks as a headline PPA partner at key events such as its annual flagship PPA Festival (23 April), PPA Awards (26 June), Independent Publisher Conference & Awards and Next Gen Awards this autumn.

Sajeeda Merali, CEO, PPA commented: “We’re very pleased to have Workbooks’ support for our work through this partnership. As the publishing sector continues to evolve, it’s important to bring suppliers and publisher businesses together to facilitate new conversations as we work to drive our sector forward.”

Dan Roche, CMO, Workbooks commented: “We’re delighted to be supporting the important work the PPA does for the specialist content sector. As a leading UK-headquartered CRM provider, with specialism in publishers’ unique requirements, we look forward to building on our relationships with PPA members over the course of this partnership.”

For more information about Workbooks, visit: CRM Software for Media and Publishing | Workbooks