
LLM monetisation: “don’t forget the bot in the audience segmentation”
Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.
Industry News
Industry News
He will bring his wealth of experience in scaling information businesses and guiding publishers through major technology and business-model transitions, something that 67 Bricks regularly works with leading information businesses to achieve.
Peter’s career as an international CEO has spanned decades of working with global information publishers, taking companies through their initial transition from print to digital and then mapping and implementing their future growth strategies with a focus on developing and introducing the right mix of services, software and solutions.
When asked about the new appointment, Peter said, ‘I am delighted to be joining 67 Bricks at this exciting time. They have a great track record of partnering with leaders in the information sector both to respond to the challenges and opportunities of technology and market changes and to deliver great products and value to their customers. I look forward to working with and learning from the owners, Jennifer and the senior management team.’
‘It’s fantastic to be formalising our relationship with Peter, who has such a depth of expertise to share with us,’ remarked Jennifer Schivas, 67 Bricks CEO. ‘As our company continues to grow and serve new markets, it will be invaluable to have his sage advice and guidance.’
Lake joins 67 Bricks at a period of rapid growth. Recent new clients have included Informa, Infopro and Dealscribe, and they continue to make waves with awards nominations and wins, as well as being increasingly sought after for their perspectives on the future of data and information businesses.

Over half of all web traffic is now non-human, Magda Woods (founder of And the Robots) looks at what that means for publisher monetisation.

Leading publishers commit to creating paid opportunities.
"*" indicates required fields
Sorry. You must be logged in to view this form.
If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.
If you are a member but don’t have an account yet, you can setup your account here.
Any problems, please contact membership@ppa.co.uk.