Digital News, Industry News

Rewriting your own media playbook
Mel McVeigh, Strategic Consultant (Digital Product), PPA shares insight into the recently launched report ‘Consumers, Creators, and Brands: Rewriting the Media Playbook’.
Digital News, Industry News
Digital News, Industry News
As December 2022 drew to a close, the podcast celebrated 200 million downloads. The top four countries for downloads are US, UK, Canada and Australia.
HistoryExtra episodes are released six times a week, and feature interviews with notable historians on topics spanning ancient history through to recent British and American events. Episodes feature history stories and perspectives on everything from crusading knights to Tudor monarchs and the D-Day landings.
Dr Dave Musgrove, Content Director, History, at Immediate Media, said:
“Reaching 200 million downloads is something I could have only dreamt of when I clicked the record button on my 2007 interview with eminent historian Sir Ian Kershaw about the rise of Nazi Germany. I had an inkling that audiences passionate about history would embrace the chance to hear such gifted story tellers first hand, but I had no idea that moment would lead to millions of downloads world-wide 15 years later.
“To have achieved a loyal and passionate following is testament to the hard work from a dedicated team that continues to grow and innovate to bring the best story-telling and historical insight to our audiences.
“Our latest series, Conspiracy, explores historical conspiracy theories – why they arise and persist, plus a weighing up of evidence from expert historians covering everything from who really wrote Shakespeare’s plays to were the moon landings faked.”
Mel McVeigh, Strategic Consultant (Digital Product), PPA shares insight into the recently launched report ‘Consumers, Creators, and Brands: Rewriting the Media Playbook’.
New course to raise standards for inclusive recruitment across media
Chancery House, 53-64 Chancery Lane, London WC2A 1QS
If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.
If you are a member but don’t have an account yet, you can setup your account here.
Any problems, please contact membership@ppa.co.uk.