Industry News

110% Gaming powers up for 100th issue

DC Thomson has produced a special centenary issue of 110% Gaming to celebrate the title reaching the milestone of 100 issues.

On shelves from August 17, the 100th issue of 110% Gaming will come packaged in a Special Edition card box containing 12 gamer goodies, and will count down the top 100 gaming legends of all time, as chosen by the 110% Gaming team.

The monthly magazine was originally launched on October 15, 2014 and has since sold over two million copies worldwide.

Sarah-Jane Crawford, Content Editor of 110% Gaming, said: “We’re incredibly proud to have reached this milestone. Our goal has always been to provide a magazine that children find fun, informative and up-to-the-minute.

“We’re always striving to celebrate and promote the positivity of children’s gaming, especially in terms of supporting imaginative development, positive mental health, storytelling, and creativity.”

She added: “The fact that a print edition of a digital medium has done so well might sound surprising, but feedback from our readers shows that they love having the mag open to refer whilst playing their games, which makes so much sense!”

Gareth Whelan, Head of Children’s Publishing, said: “Gaming has continued to grow in popularity since the launch and the magazine has evolved its content over the years to reflect the rising popularity of YouTubers and female gamers as well as the diversification of gaming platforms.

“There remains great potential to grow the brand further and I look forward to seeing how that growth develops as we move forward.”

In 2021, 110% Gaming was named Consumer Magazine of the Year at the Scottish PPA awards.

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