The new digital edition, now available, has been designed to offer an enhanced interactive digital experience. The first issue includes the option to listen to selected features read aloud, animation, videos, podcasts, and more.

Sally Palmer, Editor, National Trust Magazine, commented: “Our members have been telling us for many years that they would like the option to read their magazine digitally.

Last year, we ran two pilots to help us understand what our readers wanted from a digital magazine. These informed the format we’ve chosen to produce. We ran a tender process and appointed creative agency Hamilton Brown to work with us to develop a digital magazine that offers much more than a traditional ‘page-turner’ experience.

The digital magazine is still recognisably National Trust Magazine, with all the same high-quality features and brand alignment our readers expect. But it makes the most of elements we can only bring to them through a digital experience. We’re delighted with the results and can’t wait to share it with members.”

John Hamilton-Brown, Managing Director, Hamilton-Brown added: “We are so proud to have been selected as the digital transformation partner of choice by the National Trust. After a competitive proposal and pitch phase, our talented team of designers and developers has been transforming the much-loved National Trust Magazine into a digital experience that offers even greater depth and value to National Trust members.”