The cookie-less world is one publishers need to be able to navigate. In this webinar we went behind the headlines to bring digital leaders up to speed on how Google Chrome plans to balance user privacy and utility for the industry.

Following an in-depth presentation from Privacy Sandbox expert, Gaby Jenkins, Stuart Forrest expanded on best practice at Bauer Media Group before opening up to the floor for an insightful Q&A.

Further reading:

• Prepare for phasing out third party cookies – one to share with developer teams.
• Tester lists: for Topics, Protected Audience (fka FLEDGE), Attribution Reporting – either publishers can list themselves in the table at the bottom to signal they are open for testing or reach out via the contact details provided in the “adtech” table (or both!).
• Topics Taxonomy (some background on the changes may be found here)
• The latest on Related Website Sets, (key use cases the API is intended to support)
• Privacy Sandbox and Ad Manager
• Topics API and Ad Manager
• Attribution Reporting API and Ad Manager
• Protected Audience API and Ad Manager
• The results from Google Ads’ IBA testing from April this year.