The exclusive collaboration is the latest initiative to be announced in Marie Claire’s 30th birthday year, a milestone that celebrates the brand’s unrivalled achievement in setting the fashion and beauty agenda across three decades.

Fabled by Marie Claire’s venture with Next launches today (30 October) and marks both companies’ response to the dramatic shift in the retail landscape, as more customers shift their purchasing habits from bricks and mortar to online.

Launching with more than 100 brands across all beauty categories, the extensive range is curated from both premium and niche brands including Benefit, The Ordinary, GHD, Dermalogica, Illamasqua, Elemis, Burberry, By Terry, Rituals, L’Occitane, Bottega Venetta, Perricone, Gucci, Emporio Armani and Boss. Many more premium brands will be available over the coming months.

Justine Southall, MD of Marie Claire says: “Marie Claire’s influence in the beauty sector remains unparalleled, both with consumers and beauty companies. We know from our reader and customer feedback that Fabled by Marie Claire delivers both the offer and service that women are looking for at a key point in retail evolution.”

The partnership creates a definitive USP featuring exclusive and bespoke content from the dedicated Fabled by Marie Claire editorial team, drawing on Marie Claire’s extensive experience in the world of beauty.

Amanda Scott, MD of Fabled by Marie Claire adds: “Our new venture creates a powerful partnership combining the complementary capabilities of each business: Fabled’s beauty expertise and brand relationships, the unrivalled authority of Marie Claire, with the ecommerce expertise of Next.”

Next Beauty in partnership with Fabled by Marie Claire is exclusively available online at Next.co.uk, for home delivery or direct to over 500 Next stores across the UK.