PPA Blog

11 May 2021
PPA Blog

Making Strides... Investing for Success

Whether you’re focused on personal finance for a B2C audience or delivering information for healthcare professionals, publishing’s entrepreneurial spirit means new opportunities are never far away. In this session at the PPA Leadership Summit, two publishers based on either side of the Atlantic shared details of the opportunities they identified and the investments they made to create new products and services in response to changing market dynamics.

11 May 2021
PPA Blog

The Battle for Attention in a Cookie-less World

Media has been disrupted like no other time in our lifetime. Consumer habits and attention patterns were changed, representing challenges but also opportunities for magazine brands. What have we learnt about the changing nature of attention and consumer needs over the past 12 months? As we move into an accelerated digital future without third party cookies, how can publishers persuade advertisers and other partners to work and think differently about the opportunity that magazine environments offer. Anna Sampson, Insight & Strategy Director at Magnetic Media tells us more.