Industry News

Yours magazine marks 400 issue milestone with pledge to plant 400 trees

By PPA Staff

20 Apr 2022

Yours magazine is celebrating the milestone of 400 issues by encouraging readers to support a new campaign to plant 400 trees in a Yours Forest.

The Bauer Media title has launched the initiative in partnership with non-profit community interest organisation Trees for Good Causes (TFGC). Every reader donation of £5 will result in one tree being planted as well as £2 being donated to TFGC’s chosen charity, which this year is The North Devon Hospice.

Details of how to support the campaign are provided within the next three issues of Yours, which will also include a ‘Tree-o-meter’ to update readers on how many trees have been bought so far.

Earmarked for a location in Devon, the Yours Forest will be planted in November at the start of the planting season. It will incorporate measures to protect against animal and weather damage.

Species will include oak, bird cherry, hawthorn, mountain ash and Guelder Rose, providing local wildlife with a flourishing habitat and ecosystem.

Sharon Reid, Editor of Yours, said: “We can’t think of a better way to mark our 400th issue than to ask the Yours community to come together to help us create a lasting legacy which will not only enhance the environment but also support people who are affected by a life-limiting illness.”

Kaushala Ratnayake, Head of Strategy at Bauer Media Publishing, added: “Bauer have extended Earth Day into an entire Earth Month and Yours is leading the way with this campaign. We hope the Yours Forest inspires more people to think about how we can all do our bit to achieve a better future for our planet.”

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