Industry News

VIZ Comic Launches its First Ever Standalone Game

Dennis Publishing celebrates 40 years of VIZ Comic with a brand new card game, Honk My Horn.

To celebrate its 40th anniversary gracing Britain’s newsagents’ shelves, the team behind VIZ, published by international media group Dennis, have launched their first ever standalone card game, Honk My Horn.

Viz Comic started as a 12 page magazine sold in local Newcastle pubs in 1979, and today has a circulation of nearly 67,000. VIZ expanded into e-commerce and retail in June 2017 with the launch of their online shop, selling prints, clothing and tea towels. VIZ aim to keep the world laughing with the addition of Honk My Horn, priced at £24.99 RRP. This latest brand extension marks the 40th anniversary of the magazine and brings a new revenue stream for VIZ.

Honk My Horn is based on Roger’s Profanisaurus, the best selling swearing dictionary from VIZ. The game brings fun for all the family (except those under the age of 18) with 300 cards and a Honkmaster 2000 car horn. The playing cards each feature 3 definitions from the Profanisaurus, each with a common word blanked out. The players take it in turns to read the definitions, replacing the word with a blast on the car horn included in the set. The other players use their knowledge of bad language to guess the missing word. A correct guess wins the card, and failure means the reader retains it. Honk My Horn enables you to test your own swearing knowledge as well as challenge others on their profanity prowess. The winner is the person with the most cards at the end of the game, or when it’s time to go to the pub.

Writer and cartoonist of VIZ, Graham Dury, said: “It’s a game of skill, strategy and swearing. But mainly swearing. And not much skill or strategy. Please remember, swearing isn’t big and isn’t clever.”

Dharmesh Mistry, Managing Director, Specialist division said “VIZ is a fantastic example of how brands can stand the test of time and appeal to a new, younger audience whilst maintaining their loyal fan base. We wanted to celebrate the 40th anniversary of VIZ with a bang – or a honk, if you will. Honk My Horn has been produced in true VIZ style, with that iconic British humour the brand is renowned for. The team have worked hard to make this launch come to life, and feedback so far from our manufacturers and readers has been hugely positive.”

Further information can be found at viz.co.uk

Related Articles:

PPA Festival: agenda highlights

There are only five weeks to go until the PPA Festival, where over 70 industry experts will take to our four stages to inspire, inform, and elevate your understanding.

PPA Member Login

If you have a member login, enter your details below. Please note, that your login is for PPA.co.uk only and not for our event sites.

If you are a member but don’t have an account yet, you can setup your account here.

Any problems, please contact membership@ppa.co.uk.