Today Time Inc. UK has rebranded as TI Media and has unveiled its new logo.
A team of designers, drawn from TI Media’s The Foundry and The Collective Studio, worked on the new logo and graphic identity. A shortlist of two logos was put to a company vote.
Commenting on the winning logo, Simon Clement, Head of Brand and Pitch Design at The Foundry, said: “We talked a lot about how we spark conversations by arming people with stories and expertise. That’s what this logo signifies with its speech bubble device. The two fonts are specifically chosen to complement each other. The serif font used for the ‘T’ and ‘I’ refers to our heritage. The sans-serif font used for ‘Media’ represents modernity and our new direction.”
The new logo is designed to be used in a broad range of environments, from a smartphone to the side of a building.
Sir Bernard Gray, Executive Chairman, said: “I am delighted with the high-quality imaginative work that our design teams produced. They competed to create many varied and high impact treatments for our new identity. I’m also delighted that all staff were given the opportunity to vote for their favourite.”
The company’s rebrand to TI Media follows its acquisition by private equity firm Epiris LLP from Meredith Corporation in March 2018.
“As TI Media, our new name speaks to our successful past and to the opportunities we will be exploring to extend that success as the modern media company we are today. Our new logo represents this perfectly,” Marcus Rich, TI Media CEO, added.