TI Media, has announced the launch of a brand new travel product.
The Caribou draws on the travel expertise and content already within the business to deliver, as the brand’s tagline says, ‘travel inspiration from those in the know’.
Aimed at an ABC1 40+ audience with a female bias, The Caribou is made for people who love to travel _by_ people who love to travel. Specialising in luxury, family and activity holidays, it provides inspiration to help its audience plan a trip that combines their biggest passions – be that sport, food and wine, walking or otherwise.
In the Luxury Holidays section, the audience will discover the best of all the world has to offer, from itinerary inspiration in the form of destination guides to reviews of the finest places to stay.
The Activity Holidays section caters to travellers who want to take their hobby on holiday with them.
Finally, the Family Holidays section caters to travellers of all ages.
Stephanie Wood, The Caribou’s editor, said: “As a regular and enthusiastic traveller, I know only too well how planning your next great trip can evoke feelings of excitement, anticipation and curiosity. It’s this spirit that we’re looking to capture in The Caribou, with content that sparks excitement and the imagination, and encourages our readers to keep on adding to their ‘must-visit’ list.”
Dominic Eddon, head of Travel at TI Media, added: "The Caribou will offer advertisers a fantastic opportunity to be aligned with trusted, authoritative and passion-based content from more than 35 well established titles in the TI Media portfolio, including iconic brands such as woman&home, Country Life and Golf Monthly.
“At a time of uncertainty and change in the travel market, this new proposition will offer consumers variety and inspiration when considering their next holiday choice and give advertisers a safe and trusted environment to promote their destinations and promotions.”