Think said the magazine has been designed to provide HTA members with information, knowledge, advice and inspiration to run their businesses in a profitable way.

Inside Horticulture replaces the association's previous magazine, HTA News, with the change ushered in by the pandemic. The new publication will change frequency to quarterly, and it will include more in-depth features and analysis to complement the HTA’s range of other news channels.

Inside Horticulture will also highlight how the HTA is working on members’ behalf on key policy campaigns, provide market information statistics, learning opportunities, and include best-practice case studies, with insights into other parts of the industry and stakeholder groups through interviews and Q&As.

HTA Chairman James Barnes said: “We’re delighted to announce the creation of a reimagined print magazine which reinforces and communicates the HTA’s key strategic vision. Inside Horticulture will be filled with content and information which helps individuals and businesses within the ornamental horticultural industry and in turn cements the HTA’s reputation as the influential voice of UK horticulture.”

Jackie Scully, Executive Director at Think Publishing, added: “We, at Think, work with more than 40 professional and membership organisations across the UK and our communications reach an audience of over 4m people each month. Our extensive research (highlighting that magazines are used by 84% of organisations and quarterly is the frequency of choice) shows print publications are still a vital part of the communications mix for professional membership organisations. 

“We’re delighted to help create a relaunched print magazine which helps the HTA give a louder voice to the UK horticulture sector. Working with the HTA, we have developed an exciting and refreshing content programme which we hope with help the whole industry prosper and grow.”

The first issue of the magazine will land at the end of June.