Industry News

Readly and Motor Sport showcase retro magazines with F1 star Jenson Button

Digital magazine platform Readly has launched an exclusive collection of Motor Sport magazine archive highlights selected by British racing driver Jenson Button.

Readly subscribers can access the Jenson Button Motor Sport collection on the app.

It consists of six historic issues, featuring moments from Jenson's career as a successful racing driver as well as events that inspired him to get into the sport in the first place.

The launch is the first of Readly's new series – Readly Retros – which will see iconic issues of Motor Sport republished a weekly basis throughout the year.

The magazine lays claim to being the longest-running motor racing publication in the world, with its first issue in 1924 celebrating record-breaking motorcycle racing at Brooklands.

Zamir Walimohamed, Head of Digital at Motor Sport magazine, said: “Building on a 96-year history, covering all aspects of the sport in print, Motor Sport now projects its distinctive voice across all its digital channels sustaining and engaging a growing community of racing fans across the world.

"As a small independent publisher, we have always pushed ourselves to try and be a digital leader within our sector, and this is reflected in our award-winning website, e-shop and app. We also offer our readers the opportunity to attend live and virtual events and listen to podcasts with some of motor racing legends.

"We are utilising our fully digitised archive to further grow our digital footprint by teaming up with Readly, and to be the launch partner for Readly Retros. This is the start of an exciting digital growth plan for us at Motor Sport.”

Readly said as many as 20 percent of the platform's users read back issues, with increasing demand for historical content.

Chris Couchman, Head of Content at Readly, said: “I know our new Retro selection will be a welcomed addition for many. For publishers it's a great way to re-activate already available content and drive current and new readers to their magazines in the app. We want to welcome more publishers to join the Readly Retros series."

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