Industry News

New President and Head of Business area OCP at Bauer Media Group

Shafi Saxena is to Succeed Björn Lander and CFO Joakim Lundqvist will also leave Bauer Media Group

Björn Lander, President and Head of Business Area OCP (Online Comparison Platforms) as well as, Joakim Lundqvist, CFO OCP, will be leaving Bauer to start a new chapter in their careers. Effective 1st of September 2019, Björn Lander will be succeeded by Shafi Saxena who joins Bauer from outside the business. A new CFO will be announced in due course.

Lander and Lundqvist joined the Zmarta OCP as CEO and CFO in 2013. Bauer Media Group acquired the business in 2016. They have grown Zmarta into one of the market-leading OCP companies in the Nordics, and founded the Business Area OCP at Bauer, now one of the largest OCP businesses.

Saxena will join Bauer on the 1st of August to ensure a smooth and effective transition.

She joins Bauer from Silicon Valley, USA, where she has most lately been working as a strategic consultant focusing on new pathways for business growth. She has been an entrepreneur and a senior business leader across industries (among others Microsoft, Unilever, PepsiCo) and continents. She has strong customer orientation and has developed leading consumer and tech brands around the world.

Effective 1st of October, Agnieszka Anielska (Head of New Business Development OCP) will take over the role of CFO for the OCP Business Area on an interim basis.

Björn Lander commented, “We have an ambitious vision for the future of OCP here at Bauer, one of growth and market leadership, and as we move into this next phase, I feel like this is the right time for me to hand over to a new leader and return to where my heart lies – founding new ventures. I am truly grateful to Bauer for some of the most interesting, exciting and rewarding years in my career so far. I shall watch with interest as the company’s OCP business grows from success to success”.

: “We owe Björn a huge debt of gratitude. He has been the driving force behind our thriving OCP business, and we shall miss his energy, vision, and dynamism. We wish him all the very best in his next endeavors” said, Veit Dengler, Bauer COO. He added, “Based on her strong management skills, coupled with her impressive track record and dynamic personality, we have every confidence Shafi is an excellent fit for this role and is best placed to further develop our OCP business in existing and new markets. We look forward to welcoming her to the Bauer family”.

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