Marie Claire UK launches new version of Marie Claire Edit

By Jess Browne-Swinburne

2 Aug 2019

The Marie Claire Edit shopping channel allows users to search more than 6,000 brands using one single search bar, including e-tailers such as ASOS, NET-A-PORTER and Topshop.

The premium fashion and beauty multi-platform brand has built on the success of the platform which achieves an average basket size of £397.

Marie Claire Edit, which first launched in November 2018, is continuing to expand, and now works with more than 30 UK European stores and e-tailers.

The updated version now delivers an updated navigation bar designed to enhance user experience with shoppable editorial content that is updated daily as fresh stock becomes available.

Operating under the strap line ‘Shop the brands you love, fashion editor approved’, the user journey for Marie Claire Edit consumers has now been made easier with one single search bar and updated navigation links. The platform also continues its partnership with leading global children’s charity, Plan International UK, which is dedicated to promoting children’s rights and gaining equality for girls everywhere.

Emily Ferguson, Head of Fashion Affiliates, says: "We launched the site last year with only a few core elements to prove concept, and fundamentally understand our users. Since then, the team has spent months testing how the site interacts with Google and what elements of the platform should be developed to further enhance its potential. Following its huge success, we will continue to build on this very exciting journey of growth."