TI Media and Marie Claire Album today announced a significant evolution for premium fashion & beauty brand Marie Claire UK that will see it pursue a digital-first future to best serve the changing needs of its audience’s mobile-first, fast-paced, style-rich lifestyles.
As part of that digital transformation, the November 2019 issue will be the final print edition of Marie Claire UK.
Since launching 31 years ago, Marie Claire UK has offered a media destination that combines features with fashion & beauty, all designed to inspire women who want to “think smart and look amazing”. Its enduring commitment to both giving women a voice and championing their rights – never more pertinent than in today’s #metoo era – has seen it presented with more than 50 accolades from within the publishing world, the fashion & beauty industries and charities.
Now the brand will translate their values into a digitally driven future that will continue to deliver on the brand’s clear position and purpose, retaining the compelling content created with the distinct angle and authentic voice for which Marie Claire is renowned.
Marcus Rich, TI Media CEO, said: “For more than three decades, Marie Claire UK has led the conversation on the issues that really matter to women – from campaigning for women’s empowerment to climate change – while providing a premium fashion & beauty positioning that reflects their everyday lives. With full focus on our digital platforms, we will be future-proofing our ability to report on these vital and engaging subjects, alongside our top ranking fashion and beauty offering and media-first brand extensions, The Edit and Fabled by Marie Claire.”
The new digital-first Marie Claire UK will be published under a licence agreement with Groupe Marie Claire. Jean de Boisdeffre, Executive Director, Marie Claire International, added: “We are thrilled to work with TI Media on this very important evolution of the Marie Claire brand. After more than 30 years of achievement in the UK, this new digital-first approach provides the launch pad for even more success in the coming decades.”
By reacting to the changing demands of its audience, marieclaire.co.uk has already established itself as an online destination, with 2 million monthly online users and a social media offering followed by millions each month. Its online fashion aggregator platform The Marie Claire Edit is also growing rapidly. First launched nine months ago, consumers can now search more than 6,000 brands and the affiliate platform will soon become the brand’s biggest source of digital revenue.
Marie Claire UK now also features in the retail space, with the launch of its premium beauty store Fabled by Marie Claire and Fabled.com followed by the recent announcement of the acquisition of Fabled by Marie Claire by Next Plc.
Marcus Rich adds: “The success of Marie Claire Edit and Fabled by Marie Claire are good examples of how, at TI Media, we can extend our unrivalled content and expertise into the digital space. There is enormous potential for us to drive our ongoing transformation through growing our digital business quickly and it will continue to be a key focus for us.”