Bottom-line losses: Counting the cost of copyright abuse
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Industry News
Industry News
During lockdown, six-year-old Faith and her mother Serlina designed and printed the first ever UK magazine for black girls aged 7-14.
Since publication, Cocoa Girl has experienced a surge in sales, selling more than 11,000 copies since it launched in June.
Andrea Thomson, Editor-in-Chief of Marie Claire said: "I love the positivity of it. I think genuine diversity is not just about a cover, it's about a culture and really using this moment as an opportunity to look at the brands that we work for, look at our teams and take some of the learnings from the past few weeks following the Black Lives Matter movement.
Maria Pieri, Chair of British Society of Magazine Editors added: "The fact that Serlina has actually created a magazine for six, seven-year-olds who actually are picking it up and reading it, that's awesome. We are really concerned that actually if we don't look at how diversity and content is being tackled now for future generations it means that maybe six, seven-year-olds won't pick up a magazine and they won't read the content because it is not relevant to them."
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Last week more than 50 publishing professionals, from a variety of consumer and B2B businesses, met to review over 250 entries from more than 70 companies, ultimately deciding on the shortlist and winners.
Chancery House, 53-64 Chancery Lane, London WC2A 1QS
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