Industry Voices

Emillie Ruston | Head of Customer Success | Pugpig

7 Aug 2019

This week, Louisa spoke to the Head of Customer Success at Pugpig about her journey from journalism into tech and her love of publishing and cricket

What made you want to work in the magazine industry?

We work with the magazine industry rather than being in it. There are so many great publishers out there, producing incredible content and our job is to help them bring this to the world in an easier and more beautiful way.

Can you chart your journey from when you started out to your current position?

I started out as a philosophy graduate who wanted to be a journalist. I got a bit of insight into the PR industry through working for a restaurant company after I left university which put me off journalism and I decided to go into tech. I met Pugpig’s co-founders 6 years ago and the rest is history.

Do you have a go-to work outfit?

My boss is not the best-dressed person in London, so almost anything is better than him. Although I am beginning to wonder if he’s actually a secret fashion guru whose time is yet to come.

What do you turn to when you’re on deadline – tea/coffee/snacks?


What’s the most unusual situation you’ve found yourself in because of your job?

A behind-the-scenes tour of the Natural History Museum after it closed, led by the museum’s lead coleopterous (beetle expert).

What would people be surprised to know about your job?

That I know nearly as much about PHP (PHP: Hypertext Preprocessor) as I do about working with publishers to deliver great apps

Walk me through your typical day.

Some days I’m completely desk bound, others I’m meeting with publishers to kick off projects or discuss new ideas.

How has being a member of the PPA helped you/added value to your brand?

The PPA gives us the opportunity to spend time with a broad spectrum of UK based publishers, sharing ideas on how we can work together to build the platforms that will power the future of magazine publishing.

If you didn’t have to sleep, how would you use the remaining hours in the day?

I’d fit in more meals.

What is the last photo you took on your phone (at time of interview)? Why?

A photo of the steak I had for dinner last night.

What’s your guilty pleasure?

90s girl bands.

Whose phone number do you wish you had?

Emily Eavis’s for guaranteed Glastonbury tickets every year.

What’s the worst piece of advice you’ve ever been given?

“Bleaching your own hair at home is a perfectly good idea” when I was 12.

What/where is your happy place?

A restaurant by the sea with a big plate of garlicky prawns, a cold glass of wine and some good company.

What would people be surprised to know about you?

I’m a HUGE cricket fan.

What would be in your Room 101?

Tinned tuna.

Introvert or extrovert?


Optimist or pessimist?

Probably veer more to optimist.

Film or television? What are you binge-watching at the moment?

I’m binge-watching television at the moment, like the rest of the world it seems.

Sweet or savoury?


Morning person or night owl?

Night owl.

Tea or coffee?


Emojis – cool or cringey? Which emoji do you use the most?

Neither. Most used: 🤪