Industry News

Dennis Publishing Sees Subscriptions Increase by 9% During Lockdown

By Jess Browne-Swinburne

24 Jul 2020

Since the beginning of lockdown the number of people subscribing to all Dennis titles has increased by 9%. To ensure an uninterrupted service of their magazines, all titles have offered free digital access to subscribers throughout the pandemic and implemented engagement campaigns to get new subscribers to the titles.

The Week Junior has seen a massive increase in subscribers with the circulation growing by 23% since the lockdown began in March. The brand launched a new digital app so that subscribers were able to access all the content. In the first month, it was downloaded over 20,000 times.

Parent title The Week has seen its subscriber base increase, while also celebrating its 25th anniversary during lockdown. This birthday saw a dedicated campaign from the brand through bespoke competitions, which created a new and engaged audience segment.

Editor-In-Chief, Caroline Law record a podcast with In Publishing talking about the challenges the team faced and how things have changed over the 25 years. You can listen to it here: https://shows.acast.com/the-inpublishing-podcast/episodes/caroline-law

The Week Unwrapped has grown its listenership by 20% since March and won Best News and Current Affairs Podcast at the Publisher Podcast Awards 2020 and was nominated for a further four podcast awards this year. You can find out more about The Week Unwrapped and subscribe to the podcast here:https://www.theweek.co.uk/the-week-unwrapped

Cycling saw a massive boost in the UK whichi saw subscriptions to Cyclist magazine rising by 39% since January.

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