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Industry News
Industry News
Cyclist, Dennis’ monthly magazine for people who are passionate about road cycling, has launched a competition for readers to design their own cycling jersey.
The winner will receive a host of cycling goodies from Freewheel including a new Ridgeback bike.
Road cycling has been popular for many years now, but it received a second wave of interest in 2020 when the first lockdown meant that many were looking for new ways to get their daily exercise fix. Cycling can provide a change of scenery while riders are also remaining firmly within the rules, and is a great hobby for the whole family, say the publishers.
With children stuck at home so much at the moment, the Cyclist team says it is keen to get at least their imaginations running wild.
Inspiration can be taken from anything, whether that’s favourite colours, places, animals, cyclists or even food.
The jerseys can be designed with pencil and paper before submitting a picture of the final design, or designed straight onto the computer and uploaded.
Adults who do not want to feel left out, can share their favourite jerseys on Twitter and Instagram using the hashtag #CyclistMagKids.
This competition is for children aged 16 and under to enter, but a parent / guardian must enter on behalf of the child. The competition is open for entry now and closes on 24th February. Full details on rules and how to enter can be found here.
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Last week more than 50 publishing professionals, from a variety of consumer and B2B businesses, met to review over 250 entries from more than 70 companies, ultimately deciding on the shortlist and winners.
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