Bottom-line losses: Counting the cost of copyright abuse
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Industry News
Industry News
Centaur Media has launched a major overhaul of its Econsultancy platform, which is now live
The changes made are based on extensive customer research conducted last year and create two clear and distinct customer journeys for subscribers.
Econsultancy.com is a platform that helps companies and teams accelerate their marketing and ecommerce performance with essential information and insight resources.
Richard Breeden, managing director of Xeim Inform, part of Centaur Media, said: “The re-configuration of our insight product creates more editorial pace and personality and, ultimately, reasons to visit more often. A higher proportion of high-value content is now behind the paywall and the navigation is simplified around our key content pillars.”
Econsultancy has also created a new product called ‘EconLEARN’ within the platform, which brings together in one place all of the site’s digital learning content. Customers can now assess their skills using the Digital Skills Index and follow tailored learning journeys based on the results; dip into bite-sized always-on learning modules; or take structured fast-track e-learning courses.
Customers are also only a click away from finding out more about Econsultancy’s other training options, ranging from individual seats at our regular courses to Blended Learning solutions, which Econsultancy deploys for clients, including TUI, Sky, Dyson and many others.
Content is a precious commodity for publishers, meaning instances of illegal copying come at a cost. Here, in the first of two articles, Matt Aspinall,
Last week more than 50 publishing professionals, from a variety of consumer and B2B businesses, met to review over 250 entries from more than 70 companies, ultimately deciding on the shortlist and winners.
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