Adam Baidawi, head of editorial content at British GQ and deputy global editorial director of GQ, today launches his inaugural issue of GQ Style. Heralding a brand new feel for the title, England and Arsenal footballer Bukayo Saka fronts the first of four covers to be released this week.

The Spring/Summer 2022 issue of GQ Style will explore a move towards a more democratic era of luxury, where opulence is seen as a state of mind rather than an ideal to be achieved through intricate and inflexible instructions on how a man ought to be. Instead, the new GQ Style under Adam Baidawi will act as a guide-map, championing powerful voices that help us to explore and discover what it means to be male in Britain in 2022.

In his debut editor’s letter Adam Baidawi writes: “There is no homogenous blob of luxury, the worst-kept secret is that there is no singular Britain. There are of course many Britains. The cast of stars, characters and creators that occupy the pages of this magazine have little in common with one another — each of theirs is a different lane of Britain, a different tune of luxury. We want to be the glue that brings them together — which is why we called this issue “United”.

In his cover story launching the Spring/ Summer 2022 issue, Bukayo Saka talks to author Musa Okwonga about his heritage, his football heroes and how his faith fuels the fearlessness he takes onto the pitch.

Adam Baidawi’s inaugural GQ Style Spring/Summer 2022 issue will launch with four cover stories released this week and is available on newsstands and via digital download on 14 April 2022.

See the full feature in the British GQ Style Spring/Summer 2022 issue available on newsstands Thursday 14 April.

Image credit: Adama Jalloh