Anthem wants to help people lead happier, healthier lives through their food, wellbeing and music brands, and this new website design and branding aim to reflect those goals.

The new site brings Anthem’s key brands to life, as well as featuring information about partnerships, events, and company news. It also presents the company’s stated mission to create 10 million meaningful connections with its audiences every month by 2022, and to grow revenue by at least 10% every year.

This website redesign is just one of a number that Anthem is undertaking, as they progressively update each brand website as well. The process began with the new Vegan Food & Living and Women’s Running websites in late 2019, with more brands to follow this year.

CEO Jon Bickley said: “Our new site makes clear the goals we’re aiming for, as well as highlighting the qualities of each of our unique brands. We’re pleased that, 12 months into the company’s refocus, the new Anthem branding and logo help make clear our position as a key player in the active wellbeing media.”

www.anthem.co.uk