Industry News

110% Gaming campaign empowers young gamers

By PPA Scotland

27 Jul 2020

110% Gaming launched the Summer of Champions campaign to celebrate the positive effects gaming has on young people.

The magazine has teamed up with industry leaders to run a summer campaign to empower young gamers, giving them the tools they need to play, learn, and create – encouraging them to discover a world of opportunities via video games and feel more involved in the gaming community.

Elliot George, Editor of 110% Gaming, said, "We are so excited to launch the Summer of Champions which will champion all of the positive effects gaming has on young gamers.

"We hope that the campaign will help to alleviate parents’ concerns around gaming, and give our readers a unique and exclusive insight into the gaming world and help them unlock their full potential through their love of video games."

110% Gaming has partnered with top brands including Sony, Raspberry Pi, Ubisoft, Snakebyte, Code Ninjas, Media Molecule, and elite gaming professionals including Stampy, Fnatic Tekkz, Elias Toufexis, and AlvinBlox, among others to deliver a summer programme for young gamers.

The world of video games is bigger than ever and now brings in more revenue than music and film combined. The Summer of Champions aims to help the magazine's readers - and their parents - to understand the industry.

The Summer Of Champions campaign opens up a number of opportunities for young people via video games, and champions positive gaming. It seeks to empower kids through gaming, giving them the tools they need to master games, learn new skills, grow in confidence, and feel part of a gaming community.

The campaign covers eSports and pro gaming, storytelling and content creation, coding, as well as highlighting the vast variety of career opportunities young gamers can aspire to in the gaming industry.

The campaign also highlights the cognitive benefits of gaming including problem solving, social skills, coordination & fine motor skills, stress & anxiety relief, creativity & storytelling, and focus & concentration .

The campaign starts in 110% Gaming’s Issue 77 (on sale July 22) and will continue over three issues. Find out more at


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