Under the Radar with Sabina Griksaite
From running a one-woman marketing agency to managing a team of creatives, Sabina has seen it all in the world of digital. Here, she talks keeping up with the pace of new technology, a need for silence and her love of "honey"...
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
What made you want to work in the magazine industry?
Working with big, well-known brands and publishers sounded exciting. The digital side of the magazine industry is also always evolving and there’s lots of opportunity for growth.
Can you chart your journey from when you started out to your current position?
I graduated back in 2015 with a degree in Business Management – Law. After I had finished University I went onto become a digital marketer for a health company whilst also trying to set up my own digital marketing agency. Being a one-woman band was a little hard but it definitely gave me the necessary skills to get to where I am today. In January 2017, I joined Rhapsody as a freelance Digital Marketing Executive and a few months later I was given the opportunity to become a Digital Project Manager. Only recently I was promoted to become the Head of Creative Projects, which I am extremely happy about.
Do you have a go-to work outfit?
No. I usually decide on the day when I get out of bed in the morning. A lot of it depends on the weather. Luckily Rhapsody is pretty relaxed with what we wear - it’s a creative environment so it’s chilled to work in.
What do you turn to when you’re on deadline – tea/coffee/snacks?
Neither I’d say. I need my silence and try to put on my “do not disturb” face.
What’s the most unusual situation you’ve found yourself in because of your job?
Sharing an office space with our beloved “honey”. Here’s a photo if you are wondering who that is…
What would people be surprised to know about your job?
We have a music playlist! At the start of every month, my colleagues and I choose 5 songs each that we then listen to throughout the month. We have 1 rule: the song has to be released within the same year but can be of any genre and it gets played even if it’s not to everyone’s choice!
Walk me through your typical day.
I get into work around 9am and straight away check my emails. In our creative department we are big tea and coffee lovers, so if it’s not me making a drink for everyone else, I am for sure waiting to receive one.
I then catch up with our developers to check what tasks are outstanding from the day before and fix any issues. I’d say that 70% of the time there are, as creating code is never as straightforward as everyone would like it to be. Technology moves so fast and there are so many different devices and sizes out there! I spend a good few hours making sure we are on schedule and will work through the QA process before delivering projects back to the client.
Before you know it, it’s lunchtime already. Occasionally I go to the park to enjoy the weather, however a lot of the time I eat in front of my computer either testing a new app or website we are building.
After lunch I may have a meeting either with internal or external stakeholders discussing project briefs, budgets and timelines.
An afternoon cuppa is also always needed, so another round is made by a willing volunteer in our creative department. Then before end of play, I always make sure everyone knows what the tasks are for the following day.
If you didn’t have to sleep, how would you use the remaining hours in the day?
Surprisingly I’ve thought about this myself before. Although I love sleep, a part of me thinks we spend too much time sleeping. Did you know an average person sleeps 25 years of their life?
I’d like to say study and try to invent something new.
What is the last photo you took on your phone (at time of interview)? Why?
Screenshot of the Walstead Group site as I was testing how it looks on my phone and wanted to share it with our developers.
What’s your guilty pleasure?
Chocolate. Who doesn’t love a bit of chocolate?
Whose phone number do you wish you had?
Elon Musk. Would most definitely learn a lot from him.
What’s the worst piece of advice you’ve ever been given?
“Stick to what you know”. I say this because only when you are taking a risk and being curious can you develop and grow as an individual.
What/where is your happy place?
30+ degree heat in a tropical country lying on the beach.
What would people be surprised to know about you?
That I drink tea without milk and I play basketball as a hobby.
What would be in your Room 101?
Spiders and lots of insects
Introvert or extrovert?
Optimist or pessimist?
Optimist, although I do question a lot of things…
Film or television? What are you binge-watching at the moment?
Film. TV series called Power.
Sweet or savoury?
Morning person or night owl?
Tea or coffee?
Emojis – cool or cringey? Which emoji do you use the most?
Cool. The laughing face. Always seems to be on top of the list.