The PPA Carbon Calculator
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
Measure, monitor and reduce your magazine brand's carbon footprint across print and digital with the new online PPA Carbon Calculator tool.
Over the past ten years, the PPA and its members have engaged in a series of industry-wide initiatives to understand, minimise and manage the impacts of magazine publishing in the UK.
The PPA Carbon Calculator is a key element of this work, and this latest version allows publishers to estimate the anticipated carbon footprint of four key elements of their business:
- The carbon impacts arising from office buildings
- The carbon impacts associated with travel (e.g. business travel or journalistic fieldwork)
- The carbon impact of printed titles
- The carbon impact of digital products
Access the Carbon Calculator
Developed in association with our carbon footprinting partner Innventia Edge, and available exclusively to PPA members, the new PPA Carbon Calculator is an easy-to-access online tool that supports today's responsible multi-platform publishers in their efforts to build increasingly sustainable businesses.
The PPA and Innventia Edge have produced a whitepaper to provide more information on the PPA's carbon footprinting initiative. The whitepaper draws on the findings of publisher case studies that highlight the likely carbon issues for different publishing scenarios and to show case trends and developments in the sector.
The PPA’s Carbon Calculator was originally launched in May 2009 to wide acclaim, receiving the award for Best Environmental Initiative at the Trade Association Forum Awards. Since 2010, we have refined the calculator to reflect user experiences and ensure that carbon factors (and other metrics) within the software are up to date. We have improved the diversity, transparency and accuracy of data provided by paper manufacturers and printers (88% of a magazine’s footprint).
From the outset, the PPA has sought to push boundaries by tracking and applying the very latest thinking and the best available data and methodologies. As a result, the carbon footprinting initiative has been widely acclaimed and is regularly held up as an example of best industry practice. The development and application of the carbon footprinting initiative is a key element of the PPA’s voluntary environmental agreement with Defra, which provides a structure for the industry to continue to achieve challenging environmental targets on a voluntary basis without the need for government regulation.
Watch the video for a simple step-by-step guide of how to use the new PPA Carbon Calculator.