Prominent Magazine Editors get behind PPA call to cut reading tax
A group of prominent magazine Editors have written to The Times today urging the Chancellor to cut the 20% digital reading tax in his budget next week
Ellie Austin scored a job at Immediate Media as a Features Writer for Radio Times after graduating from the Magazine Journalism MA course at City University. Here she talks about working in the fast-paced world of a major weekly magazine and the power of a good coffee.
As the Editors of some of the UK’s most popular magazines, collectively read by one in seven of the population each month, our publications range from politics, current affairs, entertainment, retail, to fashion.
Our brands now reach more readers than ever but readers of our digital magazines are penalised by an outdated VAT system.
Consumers have long understood that printed magazines are charged zero VAT, whereas it comes as a surprise to most that the same quality journalism in digital editions is hit with a 20% VAT charge which goes straight into government coffers. This is simply unfair: it disproportionately affects our younger readers and those with accessibility requirements.
As Ofcom recently confirmed, the pages of our magazines are the most trusted by consumers to deliver quality, accuracy and trustworthiness - regardless of format.
In an era of fake news and with low literacy rates holding back the economy by £2.5bn a year, the Chancellor should use his budget next week to axe this unfair digital reading tax.
Kath Brown, Editor, woman&home
Trish Halpin, Editor-in-Chief, Marie Claire
Richard Headland, Editor-in-Chief, Which?
Gaby Huddart, Editor-in-Chief, Good Housekeeping
Dylan Jones, Editor-in-Chief, GQ
Adam Leyland, Editor, The Grocer
Mark Frith, Editorial Director, Radio Times
Caroline Law, Editor, The Week
Barry McIlheney, CEO, PPA
Paul McNamee, Chairman, PPA Scotland
Alex Mead, Chair, British Society of Magazine Editors
Rosie Nixon, Editor-In-Chief, HELLO! Magazine
Vanessa Richmond, Editorial Director, Ideal Home
Sarah Spiteri, Editorial Director, LivingETC
Farrah Storr, Editor-in-Chief, Cosmopolitan
Charlie Turner, Editor-in-Chief, BBC TopGear
Terri White, Editor-in-Chief, EMPIRE
Support the campaign? Click here to Email your MP asking them to support the #AxeTheReadingTax campaign and to write to the Chancellor about the issue.