Apple launches immersive magazine and news reading experience Apple News+

Louisa Cavell

Apple have this week announced the launch of Apple News+, a new subscription service bringing together over 300 magazines, newspapers and digital publishers, hosted in the Apple News app

The service, which at present is only available in the USA and Canada, bring together articles from a wide range of publications including Vogue, National Geographic Magazine, People and ELLE.
“We’re committed to supporting quality journalism, and with Apple News+, we want to celebrate the great work being done by magazines and news outlets,” said Lauren Kern, editor-in-chief of Apple News. “We think the breadth and quality of publications within Apple News+ will encourage more people to discover stories and titles they may never have come across before.”

Subscribers to the new Apple+ feature will have access to both current and past editions, as well as individual articles from publications including (but not limited to), Condé Nast Traveler, ELLE, Esquire, Good Housekeeping, GQ, InStyle, Vanity Fair, Vogue and WIRED

Apple News+ will showcase magazines with richly designed layouts, utilising animated covers, vivid photography and bold typography, which is optimised for iPhone, iPad and Mac. Subscribers will be presented with individual article and issue recommendations based on both editorial curation and personalised suggestions that maintain user privacy.
Troy Young, president of Hearst Magazines commented, “At Hearst Magazines, we are hyperfocused on creating consumer value through our storied brands, high-quality content and great experiences.” 
 
He added, “Apple News+ amplifies our ability to do this in a premium environment with a key audience, elevating the digital magazine experience for millions of iPhone, iPad and Mac users.”
 
Bob Sauerberg, president and CEO of Condé Nast also commented, “We’re constantly innovating how we connect with our audiences and bring them the content they crave on the platforms they use every day” 

He concluded, “Apple News+ represents an exciting opportunity to bring a premium experience to millions more readers, so they can enjoy the conversation-shifting journalism, influential points of view and unparalleled visual storytelling they’ve come to expect from our brands.”

 

 


 

 
  

 

 

 

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