"A highly-informative day that was well organised with a relevant and engaging range of subjects covered. The best conference I've been to in a while!"
Ed Garcia
Reed Business Information

CUSTOMER DIRECT CONFERENCE 2018 - SUBSCRIPTIONS: A NEW WORLD

 

Time Agenda
08:30-09:15 REGISTRATION & COFFEE
09:15-09:20

Welcome & Introduction, Barry McIlheney, CEO, PPA
Moderator - Julian Thorne, Founder & Owner, The Big Wheel Consultancy

09:20-09:45

Keynote Speaker

James Tye, CEO, Dennis Publishing (Download James' presentation)

09:45-10.25

GDPR & Data - 6 Months On...

With GDPR now in effect, this session examines, with the benefit of six months’ hindsight, what some of the problems and pitfalls have been, and what lessons have been learned so far. How has it affected organisations? What is coming next?

Speakers:
Arshid Bashir, Information & Cyber Security Advisor
Owen Meredith, Managing Director, PPA
Jenny Moseley, Owner, Opt-4
Zach Thornton, External Affairs Manager, DMA (Download Zach's presentation)

10.25-11:05

Finding New Audiences Post GDPR 

In a post-GDPR world, you will likely now be witnessing major impact on your database volume. How can publishers best approach finding new audiences? And what are the best channels for subscription growth?

Speakers:
Renee Doegar, Head of Marketing, London Review of Books (Download Renee's presentation)
Matthew Read, Head of Digital Marketing, Jellyfish Connect (Download Matthew's presentation)
Danielle Woolley, Head of Customer Success, Adestra (Download Danielle's presentation)

11:05-11:30

COFFEE, NETWORKING & EXHIBITION

11:30-12:20

Acquisition Marketing

Publishers today are operating in a complex, multichannel environment, and need to ensure their customer acquisition strategy includes the best mix of media and engagement techniques. Hear from our panel how you can win more of the right customers for your business.

Speakers:
Daniel Dunn, Managing Director, Paperplanes (Download Daniel's presentation)
Oliver Morgan, Business Development Director, Gold Key Media (Download Oliver's presentation)
Jennie Roper, Head of Insight, Kinetic Worldwide (Download Jennie's presentation)
Sophie Grender, Business Development Manager, MarketReach from Royal Mail (Download Sophie's presentation)

12:20-12:40

Top Tips & Tests From Publishers

Re-evaluate the basics with fast and effective tips directly from publishers. Lots of practical ideas to take back to your business here!

Speakers:
Julian Thorne, Founder & Owner, The Big Wheel Consultancy (Download Julian's presentation)

12:40-13.40

NETWORKING LUNCH

13:40-14:40

The Counselling Sessions: Roundtables

Your chance to join roundtable discussions on hot topics. Sessions last for 20 minutes each so you can join up to three that interest you. First come, first served!

1. GDPR
2. Finding new audiences
3. Small changes, big results
4. E-commerce
5. Monetisation

14:40-15:15

New Revenue Streams

With traditional mag sales declining, brands are turning to new streams to create revenue. Gerard O'Brien will share the secrets of Motor Sport's e-commerce success, while David Toon will talk through uOpen's thriving subscription box service.

Speakers:
Gerard O'Brien, Marketing and Operations Director, Motor Sport Magazine (Download Gerard's presentation)
Carola York, Managing Director, Jellyfish Connect (Download Carola's presentation)
David Toon, Head of uOpen, Jellyfish Connect
Patrick Napier, Owner, Rock Sound

15:15-15:35

COFFEE, NETWORKING & EXHIBITION

15:35-16:00

Psychology of Branding

Cowles Media is an international design agency, which creates brand identities and content strategies. Here, Andy will provide valuable insight into the psychology of branding and marketing, based on the knowledge that an audience’s sense of identity is the key to engagement.

Speakers:
Andy Cowles, Director, Cowles Media (Download Andy's presentation)

16:00-16:25

Future Gazing

What does the future hold for direct & digital marketing? Hanifa talks about her experience as a digital marketer and how continual digital innovation is only way to a successful future, plus RocketMill also join the panel to share why they think the future is not about the fear of missing out, it’s about people.

Speakers:
Hanifa Dungarwalla, Group Digital Marketing Manager, Bauer Media (Download Hanifa's presentation)
Sam Garrity, Managing Director, RocketMill (Download Sam's presentation)

16:25-17:00 Keynote Speaker

Mark Beard, Senior Vice President, Digital Media and Content Strategy, The Economist

The Economist's Mark Beard explains how to define your audience differently and unleash the full power of your marketing machine.

17:00

CLOSING REMARKS AND CONFERENCE CLOSE


CONTACTS

Mike Mackenzie

 


 

Jenny Sneed
Events Manager
jennifer.sneed@ppa.co.uk

 

Event Details

 

Hannah Bray
Managing Director,
Commercial & Events
hannah.bray@ppa.co.uk

 

Sponsorship